In the ethnic group that my parents and I belong to is Hispanic or Latino and there are certain social media platforms that Hispanics visit all the time. For example, in my household my parents number one social media platform is Facebook and through here they are able to communicate with family from their country of origin. Facebook is known all over the world and therefore is used by every type of race and one of facebooks main used social media platform is by the Hispanics and Blacks as well. Along comes Instagram behind Facebook; Instagram is also another social media platform that is used by Hispanics daily.
On this article named “Social media preferences vary by race and ethnicity”, it shows how it varies between Latinos, blacks and whites while using different social media platforms. On the graph shown below, it shows that conparison of different races and the different types of social media platforms that that is being used on a regular. As it is shown, Facebook has the highest percentage of usage being 73% compared to Blacks, Whites and other races. Instagram comes behind Instagram but, Blacks have the higher percentage at 38% of usage, Latinos have a 34%, Pinterest is used by Whites more compared to the other races with a percentage of 32% and all other races have a percentage of 28%. On the case of LinkedIn, it is shown that Latinos do not really use this social media platform as much as the other races; they amount of usage is 18%, which is the lowest compared to the other races. Blacks and all other races are at the same percentage of 28% and whites with a percentage of 29%.
This graph is a great example to show us the comparison of different races and the usage different social media platforms. Personally, my main social media platforms at the moment are Instagram and TikTok, and maybe sometimes Facebook just so that I can connect with my family and friends from my country Dominican Republic. All of the various types of social media that there is are made to connect with others in different ways and I believe these companies are giving the consumers what they know they will like and what they need.
Media Criticism 